Knowledge Magazine «GDI Impuls» 1.2010 Topic: The Free-of-Charge Mentality

The connection between the price of a product and its value is becoming more and more vague. The «Freeconomy» or Get-it-for-Free mentality can’t be stopped. The current issue of «GDI Impuls» shows how companies are handling «Free of Charge» cases, how price management is shifting from a cost-minded to a value-minded orientation, and how  even a restaurant can make a profit, when the guests decide how much they want to pay.

Quelle: www.migros-kulturprozent.ch